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The Possibilities Podcast

Mar 6, 2019

Digitization isn’t coming. It’s here. Just ask the music industry about the Napster panic in the early 2000s.

How does a media company survivice, succeed and even thrive in an era of digitization? We discuss all this and more on our Mindtree podcast. Craig Besnoy, had a firsthand account of the days when the music industry was rocked by the file sharing panic in the early 2000s. Namely, Napster. Napster exposed the music industry as money-grabbers selling $15 worth of CDs for only two songs users really wanted.

Napster changed everything. Consumers valuation went from the music itself, to access to the music. That same change is hitting the other industries the same way.