Jul 17, 2019
Digital transformation is simply this: When technology lets you solve a problem in a completely new way that somehow makes things better. In other words, can you apply technology to solve problems that weren’t solved before?
Today’s guest is Jon Miller, CEO and Co-Founder at Engagio and former Co-Founder of Marketo.
Jon shares his definition of digital transformation, a history of marketing automation, three major shifts in digital transformation for marketers today, and how to toe the line between data capturing and data privacy (i.e., how to be personalized but not creepy).